A day in the life of an event manager- Rhonesia D'Souza.Day in the life of events manager – Roger Hooker.Or you might be self-employed, offering your services to clients directly. Or you might work as part of a small events team for a large company that provides a different service, like advertising. You might start out as a junior with a specialist event management company. If you want to work as an event manager in the creative industries, there are three different ways in which you might be employed. On the day of the event, the event manager is there – dealing with anything that might go wrong, be that a glitch in the sound system or people having to wait for too long to get in. Then they find the best place to hold the event, work out what entertainment they need to book, organise the publicity, caterers, security, toilet facilities and insurance. They come up with ideas, agree the budget and the time scales for the client. Even in-house events are often choreographed and managed by professionals, which shows the extent to which event management has become synonymous with corporate communications.What does an event manager in the creative industries do?Įvent managers organise large events - whether that be weddings, music festivals or expos for the VFX or TV industries.Įvent managers in the creative industries work with creative clients, such as museums or fashion companies, and listen to them to find out what kind of event they want to create. This is partly due to the evolution of these companies into world-class entities and partly due to the fact that these companies are under media glare most of the time and hence, they cannot afford to slip up when they interact with the external world. If you have ever attended an event organized by a multinational or even large cap companies like Infosys, you would be surprised by the degree of professionalism that is displayed. For other events, the in-house event management teams can get the job done. For instance, whenever the CEO or the President has to address the employees and whenever the annual day is celebrated, the scale of the event is such that professional event management is required. Just that depending on the scale of the event, the in-house event management teams handle the show for smaller events and for events of great magnitude, they outsource the function to professional event management teams. Of course, this is not to say that these teams do not take the help of external professionals in organizing the event. Hence, there is a need for a dedicated event management team within the corporate communications function. This is because these multinationals organize events periodically and with great frequency. Some Real World ExamplesĬompanies like Oracle, IBM, and Fidelity have full time event management teams within the corporate communication function. However, for many smaller companies, they need to make do with the corporate communications team handling the events themselves. As we discuss below, multinationals have dedicated event management teams within the corporate communications function. All these activities are typically handled by event management companies in larger companies that have budgets for the same. This entails booking an auditorium or a hall and ordering for food and refreshments apart from arranging transport to and from the venue. For instance, the various Town Hall meetings and other sessions need both the place and the logistics to be arranged. Role of Corporate Communications Team in Event ManagementĪs can be seen from the discussion above, the line between event management and corporate communications is often blurred in smaller companies where the corporate communications team has to handle events of smaller scale. Further, in multinationals it is common for event management professionals to be part of the corporate communications function because these companies have the latitude to spend more. This helps them to fulfill the role of event managers for which they are hired by many mid size and smaller companies. The other factor that is at play (no pun intended) here is that many corporate communication professionals often have degrees in mass communication and have background in advertising. Though many multinationals spend lavishly on event management and hire professionals for the purpose, in recent years, the budgets for hosting events (both professional and fun) events has been slashed in many companies because of the recession. The question as to whether the corporate communications team in organizations has to take on the additional responsibility of organizing events has to be answered in the wider context of the organizations size and the budget that it allocates for this purpose. Event Managers or Corporate Communicators
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